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Roca introduced new cutting-edge technologies for the everyday at ISH 2019


From a new generation of Smart Toilets with the most powerful dryer based on aviation physics to RocaProtect®, an IoT and AI based service for monitoring, maintaining and managing bathrooms. The brand also presented Senceramic®, a revolutionary anti-slip extra-slim ceramic material for shower trays and new sophisticated colours in vitreous china, faucets and accessories.

From March 11-15, Roca attended ISH with a stand that displayed the latest in technologies, materials and trends. The exhibition became the stage for the presentation of a new generation of In-Wash® Smart Toilets with a whole array of new functionalities, highlighting a ground-breaking dryer with a design based on modern aerodynamics.

This technological innovation that projects air in one single direction, together with its turbo option, provides an enhanced level of drying, well beyond the standards found currently in the market. New In-Wash® models also featured state-of-the-art functionalities, such as remote control via app, UV disinfection, deodorizer and a self-opening heated seat. Another innovation in the toilet area was a new development of Roca’s successful In-Tank® technology , which integrates the cistern into the bowl itself and provides an improved level of cleanliness thanks to its brand-new Vortex flushing effect.


The brand also dedicated a space to introduce its innovative platform RocaProtect® that improves facility management, saves maintenance costs and increases customer satisfaction thanks to the Internet of Things and Artificial Intelligence.
By putting the latest generation of technology at the service of people, the brand reaffirmed one idea in the words of Roca’s Corporate Marketing Director, Carlos Velázquez: “We believe that ‘Smart’ can only be really smart by improving people’s lives.”

Integrated bathroom monitoring and management thanks to IoT and AI


Roca also presented a new generation of shower trays based on its pioneering Senceramic® technology, an innovative material combining the unbeatable sanitary and hygienic benefits of vitreous china with a brand-new anti-slip texture and extra-slim design. Extremely resistant to wear and with a zero-porosity surface that makes cleaning easier, these shower trays are available in a wide range of colours, reach dimensions of up to 1.80 meters and can be cut to size.

Anti-slip porcelain shower trays like never before: Senceramic® by Roca


Colour was key in the other big bet the brand made at ISH: the presentation of their new bathroom palette. “Customers are using colours to design bathrooms according to their personalities and shapes of life”, stated Velázquez who thought it was natural that, “as manufacturers of any kind of product for the bathroom, we try to help them by creating colour concepts”.


The elegant finishes combined the refined vitreous china Beige, Coffee, Pearl and Onyx with the exclusive Everlux finish for faucets in Titanium Black, Rose Gold or Brushed Platinum, to achieve a pictorial universe and unique atmospheres to suit the imagination of its customers.

Exclusive colours for ceramic, faucets and accessories

Finally, Roca exhibited Baia, the latest collection of Armani/Roca , which had an excellent reception by the community of architects and designers. Its aesthetic intentionally references the retro styling but it is brought up to date by being interpreted in a modern manner and incorporating avant-garde technology. The result is a complete versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani’s well-known design philosophy.

Technology, materials, design trends and brand new colours made up the catalogue of Roca’s fresh proposals at ISH, without putting aside the fact that, “our focus is always to provide the best possible experience to our customers and add value to our different target groups”.

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